Davina McCall has quit Big Brother to become a serious actress, according to reports.
The presenter, who has fronted the Channel 4 reality show since 2000, will launch her new career when the ninth series ends this summer.
A source told the News of the World, "She has finally realised the time is right to move on. After doing so many series of Big Brother, she's become seriously bored."
A Channel 4 insider said, "Davina has had to make some very hard choices. There is an understanding at Big Brother that it's very unlikely she'll be back."
"How many times can she keep on saying, ‘Big Brother House, this is Davina. You are live on Channel 4. Please do not swear'? This really is make or break time for her."
The 40-year-old will reportedly star in a major ITV drama later this year.